ZAIWAR: South Asian Jewelry Business
Heuristic Evaluation + Zine
Background
Objective
Challenge
Project process
I freelanced two projects for a small business that sells ornate festive South Asian jewelry called ZAIWAR. In Urdu, Zaiwar means jewelry.
The client/creator of ZAIWAR is not only a new business owner but she is also new to Shopify. She was looking for ways to optimize branding, thematically and structurally.
Using Nielsen Norman's guidelines, I conducted a high-level heuristic evaluation and outlined suggestions on how to improve the store site. I also created a zine based on the brand themes seen on the website. I used Figjam and Notion to collaborate with the client. Figjam was used as an introductory brain-storming space and Notion was used for structured ideating.
Figjam
Notion
Design Solutions
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The client is working on making changes to their live site to align with the suggestions I provided. They are also using the zine for a newsletter and additional promotional marketing.
